EAST envisions a world where communities are strengthened through service and technology and it is the mission of EAST to provide all learners with the opportunity to have a relevant, individualized, life-changing experience.

The success of EAST branding is dependent on everyone in the EAST network. This includes EAST staff, EAST board members, EAST facilitators and administrators, EAST alumni, EAST donors and EAST community partners. The EAST brand includes not only a logo, but also helps to create an experience for audiences including environment, culture, language, taglines and interpersonal interaction.

EAST Believes:

  • You should, can and will take responsibility for your own learning when given the opportunity.
  • You should be actively engaged in solving problems in your community.
  • You should be given access to relevant resources and tools to use in solving problems.
  • You should be encouraged to collaborate with others to grow and become positive agents of change.

Tips for Writing and Speaking about EAST:

  • Write the name as EAST. All caps, no punctuation.
  • Say "east" as a word, not E-A-S-T as an acronym.
  • It is EAST® on first reference; note legal mark.
  • Write and talk about EAST as an "experience."
  • Education accelerated by service and technology is a jumping-off point to quickly define the EAST experience.

These words describe the EAST "personality" and should be used to explain who we are and why we matter.

Amazing Leading-edge
Empowering Boundless
Beneficial Valuable
Effective Inspiring
Worthwhile Credible
Innovating Inclusive

These words describe the EAST "experience" and should be used to explain our everyday actions and what we inspire those around us to do.

Build Discover
Collaborate Invent
Engineer Solve
Create Imagine
Explore Test
Design Realize

EAST Logos

The primary EAST logo is a two-color design with PMS Cool Gray 11C and PMS 632C. One-color logos must be 100% black, PMS Cool Gray 11C, PMS 632C or white.

The logo can appear horizontally or vertically, depending on available space.

Click below to download the EAST logo.

We ask that all who use our logo maintain the forms and styles as displayed and do not modify the logo, including (but not limited to):

Description of File Types:

  • EPS: Encapsulated Postcript. This is a "vector" file, scalable to any size within graphics software such as the Adobe Creative Suite. Also usable within Powerpoint.
  • JPG: Bitmapped formats that have fixed resolutions. Do not enlarge these files, or pixels will show.
  • PNG: Similar to JPG, but has a transparent background.
    • experience.

School Program Logos

Each EAST program has its own culture. However, all learners in the EAST network share an identity. By more formally connecting a local program to the EAST network, there is a platform to tell a collective story about EAST.


  PRIMARY COLORS

Colors

The colors in the EAST palette have been carefully chosen to represent clarity, compromise and optimism. The EAST color palettes should be used whenever possible.

PMS 632C

RGB
0 147 178
HEX
0093B2
CMYK
93 2 15 7

PMS Cool Gray 11C

RGB
83 86 90
HEX
53565A
CMYK
44 34 22 77

SECONDARY COLORS
PMS 188C

RGB
118 35 47
HEX
76232F
CMYK
16 100 65 58
PMS 7692C

RGB
0 85 135
HEX
005587
CMYK
100 45 0 45
PMS 7411C

RGB
230 166 93
HEX
E6A65D
CMYK
0 42 75 2
PMS 5135C

RGB
128 84 117
HEX
7E5475
CMYK
36 68 10 31
PMS Cool Gray 2C

RGB
208 208 206
HEX
D0D0CE
CMYK
5 3 5 11

Typography

In keeping with the collaborative nature of EAST, two typefaces are suggested for use: ASAP Condensed for headlines and Crimson Text for body copy.

Both of these fonts can be downloaded for free at fonts.google.com.